Are you clear about the main dates that the customer is looking forward to?
Expectation is crucial, so you have to organize your campaigns ahead of time. But for that you need to know them.
Which dates are the most important for Online Retailers?
Let's take a look at them all to help us understand which ones are of most interesting to us, so we can design a good strategy.
1 Mother's Day and Father's Day
We can offer not only a discount on our products, but also create packs.
2 Black Friday
It is such an significant date that Black Month already exists. According to recent statistics, last year, shoppers spent an average of $410 during the campaign. Not bad, right?
3 Cyber Monday
It is a last call of Black Friday, but more focused on online sales.
4 Christmas
Last year, I already mentioned some #frucotips on this post: how to jump-start my website for the Christmas campaign.
5 Sales
The main campaigns are the winter, after Christmas, and the summer ones.
6 Dates linked to the product
In this section we could include Valentine's Day, back to school, Halloween…
If you want to plan a campaign, do not hesitate to knock on my e-door to email me with your ideas.
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