Terms and words you need to know to create an online store - eCommerce

From the creators of Are you gonna create a website? here we have Are you gonna create a website?


This is the process by which you buy, sell, pay, ship... everything; and over the internet, of course. There are several types:

  • B2C: business to consumer.
  • B2B: business to business.
  • C2C: consumer to consumer.
  • C2B: consumer to business.

Which will be yours?

Shopping cart

The place where the products we order accumulate. Well, it's actually a software, and it's crucial that it works quickly and correctly so that nothing gets lost along the way...

There is a big difference between the physical and the digital one – it is much more likely to fill the cart with a few clicks and then leave the shop without buying, something we would rarely do in real life. That's called abandonment. It may be because of the surprise of the shipping costs at the end, complications with the website... But do not worry, as there are strategies to avoid this, such as working with e-mails or targeted advertising reminders.


This is the process of finalising the purchase. When we have the cart with everything we want, we have to pay it. Therefore, we have to show the customers:

  • the blank for the delivery address;
  • the shipping options;
  • the payment method;
  • the blank for discount codes;
  • and, of course, the list of products and the price, including the option to remove or add in case you change your mind.


This is that stage of the natural process that we sometimes go through before we become customers, where we have become interested in the product and are entering the funnel to commerce.

Payment gateway

CRU-CIAL, dear readers. This is a service that is normally external to our website through which we have to go to make the payment.

Although these platforms take a commission, the customer should not have any insecurity when it comes to putting the money in, nor should we when it comes to receiving it =) Credit card, Paypal... payment in different instalments... It is necessary to give payment facilities to the customer so that the conversion is higher.

Shipping costs

Shipping costs are there… We can't avoid them. The important thing is to make it clear to the customers how much they will have to pay (or not) – we can use them as a strategy to make the customer fill the cart to the top. You know that many companies offer free shipping costs from a certain amount spent.

E-mail marketing

I have already talked about "The importance of e-mail for your business" and about:

  • domains;
  • Google Workspace suite of applications (the toolbox for your business).
  • the work options offered by Frucomedia ??.

If this doesn't ring a bell, take a look at the post.

User Costumer Journey

This is the journey that our customer and website user makes from the moment they enter the shop until they leave with everything they have bought. It is important to visualise these steps, even creating a User Customer Map, to have them very clear and not to forget anything. The greater the fluidity and simplicity, the greater the happiness and sales. It's that easy, my friends.


Analyse website data (very useful) to improve the sales strategy. Most of the e-commerce platforms we've already talked about, such as Shopify, already have analytics functions, but you can choose others.

Cross and Up Selling

Both are strategies to get more sales from loyal customers. The point is to offer the right product at the right time; they are suggestions for complementary sales. Differences?

  • Cross-selling: I offer you a product to add.
  • Up-selling: I offer you a product that improves the offer.

As you can imagine, up-selling works better, but both are useful.

If you have any doubts or you want to implement all this in your business to make it the best, you know that I know a lot about all this and I am a great help ??. Contact me with fear, and with no commitment.