Today, I am gonna share with you a very simple logic that will make the quantity of your clients grow. I am sure you will think – C’mon, Fruco, it’s not as simple as that! In that case, this post about how to write a correct Instagram Bio is for you.
What we normally write in our Instagram Bio
Normally, we write too much information, but we just need the essential info to be direct. Let’s see an example of my other dreamed professional profile.
Hi! My name is David
Greengrocer since 2008
Founder and head of Fruitomedia
If you want to know more, send a PM
Not very expressive, right? People don’t want to know about us, but what how we can help them. Let’s see how to change this in four steps.
Identity
First, be clear who you are, that is to say, what do you do.
Hi! My name is David > David, tropical greengrocer
Usefulness
Greengrocer since 2008
Ok, I want to show that I have a lot of experience, but – for what? We need to express our main characteristic that connects with the client’s need.
Greengrocer since 2008 > Direct shipment of fresh and exotic fruit
In this way, we demonstrate which extra we can add to their business.
Proofs
And how can we show what has been mentioned above? By proving it, of course. It is highly convenient to share successful examples so that our clients feel empathy with them, and it needs to be something concrete.
Founder and head of Fruitomedia > 43 restaurants cook with our fruits
Call To Action
We already know what a CTA or a Call To Action is, right? You know, the user is aware that he could contact you, but let’s invite him-her to do it, give the option right away, so that he or she doesn’t have to make an extra effort. It’s like putting neon lights on the door so that they feel attracted to open it.
If you want to know more, send a PM > Do you want a fruity side in your menu?
So, we’ve passed from this:
Hi! My name is David
Greengrocer since 2008
Founder and head of Fruitomedia
If you want to know more, send a PM
To this:
David, tropical greengrocer
Direct shipment of fresh and exotic fruit
43 restaurants cook with our fruits
Do you want a fruity side in your menu? www.fruitomedia.com*
*HIGHLY IMPORTANT! It is crucial to have the contact link or website straight after it, very visible, and not just in one of the 40 posts of your Instagram profile.
You see? Simple and easy. A new face of your business in the same number of characters. Find your juicy bio! And if you want to go further in the way of better communicating your business, don’t hesitate to contact Frucomedia.